Välinge Innovation China moved earlier in December into new offices in Jing’an District in Shanghai. This move was triggered by the increased organization in China in support of the growing number of licensees and the addition of a showroom for the upcoming launch of Välinge Flooring in Asia. 
“We are proud of and well-known for the extensive support that we offer our partners, our licensees and their customers to decrease their time to market and bring them turnkey solutions related to floor and wall locking systems, material saving technologies, click furniture technologies as well as surface technologies. China and the Asia region has for a long time been important for Välinge Innovation and with current travel restrictions, strengthening our local presence is a key strategy. Our commitment to the region and the support we can offer our partners and licensees will continue to be of prime importance going forward”, says Magnus Holgesson Vice Regional Manager China/Asia.
Established in China since 2007, Välinge is actively supporting more than 200 licensees in China and in the APAC region. Adding to the Support Center established in Kunshan in December 2019, this larger office will serve as the support platform for technology sales and support as well as a showroom and regional headquarter for the sales and distribution of Välinge Flooring products. The competent team of 8 professionals already in place locally in China has also been complemented with the following members:
Sales Manager Välinge Flooring China/Asia
Mr Francis Li has joined the team earlier this year as Sales Manager for Välinge Flooring in China/Asia. With over 25 years of experience in the flooring industry for companies such as Beaulieu International Group, Francis Li is now leading the launch of Välinge Flooring products in Asia, featuring Välinge’s patented technologies such as Woodura and 5G Dry.
Raissa Leduc
Compliance and Market Support China/Asia
Ms. Raíssa Leduc has joined the team in November and will work within compliance and market support in China/Asia.
Nancy Guo
Business Development Threespine, China
Ms. Nancy Guo has a background in sourcing, working with furniture manufacturers and overseas retailers.
