{"id":1308,"date":"2013-01-19T00:13:14","date_gmt":"2013-02-16T00:41:30","guid":{"rendered":"http:\/\/orsiad.com.tr\/?p=1308"},"modified":"2013-02-20T11:58:21","modified_gmt":"2013-02-20T09:58:21","slug":"horst-rudolph-zow-sheds-light-on-the-future-of","status":"publish","type":"post","link":"https:\/\/orsiad.com.tr\/en\/horst-rudolph-zow-sheds-light-on-the-future-of.html","title":{"rendered":"\u201cHorst Rudolph, ZOW sheds light on the future of &#8230;\u201d"},"content":{"rendered":"<blockquote><p>We will stick to our concept, however we will measure the 2013 edition\u00a0closely and follow the advise of our exhibitors to present an even more\u00a0market oriented event.<\/p><\/blockquote>\n<p><strong>Could you please tell us about your company\u00a0and organisation?<\/strong><br \/>\nClarion Events TR is a daughter of Clarion\u00a0Events Germany, a member of the Clarion<br \/>\nEvents group in London. We are specialized in\u00a0trade shows, conferences and confexes.<\/p>\n<p><strong>As ZOW, what are your opinions about\u00a0Turkish market?<\/strong><br \/>\nIn \u201cEurope\u201d at the moment we use only 3 stabile\u00a0and growing markets; Germany, Russia and Turkey.\u00a0As we consider Istanbul to be the gateway to\u00a0Eurasia and parts of Africa, this is a very important\u00a0market for our exhibitors.<\/p>\n<p><strong>If you compare ZOW Istanbul and ZOW\u00a0Bad Salzuflen, what are the differences\u00a0besides visitor profile?<\/strong><br \/>\nThe core parts of the ZOW concepts are the same\u00a0in all our markets: the concentration on the\u00a0product, on innovation and on the surrounding\u00a0markets. We see our exhibitors as partners and\u00a0work very close with them on our marketing\u00a0strategies. We see our visitors as guests therefore\u00a0parking, entrance, catalogue and catering services\u00a0are free. The ambiance of the event varies by\u00a0the local culture we are in. You can see this in our\u00a0catering areas and our advertisements.<\/p>\n<p><strong>What is your plan for 2014, any investments\u00a0planned in Turkey?<\/strong><br \/>\nWe do not have any concrete plans. We are\u00a0talking to different organizers, but no concrete<br \/>\nactions are planned.<\/p>\n<p><strong>What shall we expect about ZOW 2014,\u00a0any suprises?<\/strong><br \/>\nNo surprises. ZOW is very reliable. We will stick\u00a0to our concept, however we will measure the\u00a02013 edition closely and follow the advise of\u00a0our exhibitors to present an even more market\u00a0oriented event.<\/p>\n<p><strong>Anything you would like to add?<\/strong><br \/>\nI would like to add that I have seen a very good\u00a0first day of our show. The change of the date was\u00a0a major challange for our team and the market.\u00a0Of course -in a situation like this- you\u2019ll always\u00a0see \u201cEarly adapters\u201d and \u201cFollowers\u201d. In this 5th\u00a0edition we are surrounded by \u201cEarly Adapters\u201d\u00a0-companies that are hungry for new markets\u00a0and opportunities. Companies who believe in\u00a0the \u201cZOW\u201d concept and who are leading their\u00a0market segments. I would like to thank all\u00a0our exhibitors (partners) for their trust. I am\u00a0confident, that the result of this year\u2019s show will\u00a0prove them that they took the right decision to\u00a0exhibit at ZOW. Turkish<\/p>\n<p>Iwould like to thank all of our exhibitors\u00a0and visitors for participating to ZOW<br \/>\n2013, I hope tosee all our guest next year\u00a0again.<\/p>\n<p>Horst Rudolph \/ Managing Director<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We will stick to our concept, however we will measure the 2013 edition\u00a0closely and follow the advise of our exhibitors to present an even more\u00a0market oriented event. Could you please tell us about your company\u00a0and organisation? Clarion Events TR is a daughter of Clarion\u00a0Events Germany, a member of the Clarion Events group in London. We [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-1308","post","type-post","status-publish","format-standard","hentry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/1308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/comments?post=1308"}],"version-history":[{"count":0,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/1308\/revisions"}],"wp:attachment":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media?parent=1308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/categories?post=1308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/tags?post=1308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}