{"id":33351,"date":"2021-04-12T14:09:09","date_gmt":"2021-04-12T11:09:09","guid":{"rendered":"http:\/\/orsiad.com.tr\/?p=33351"},"modified":"2021-04-12T14:23:51","modified_gmt":"2021-04-12T11:23:51","slug":"valinge-licensee-and-sister-company-bjelin-to-build-mega-factory-in-croatia-for-wood-flooring-based-on-woodura-technology","status":"publish","type":"post","link":"https:\/\/orsiad.com.tr\/en\/valinge-licensee-and-sister-company-bjelin-to-build-mega-factory-in-croatia-for-wood-flooring-based-on-woodura-technology.html","title":{"rendered":"V\u00e4linge licensee and sister company, Bjelin, to build mega-factory in Croatia for wood flooring based on Woodura\u00ae technology"},"content":{"rendered":"

Hardened Wood Floors featuring V\u00e4linge\u2019s patented Woodura\u00ae technology are taking the flooring world by storm \u2014 combining the beauty and feel of a real wood floor with exceptional water-resistance, durability, and sustainability. To meet the demand for this revolutionary flooring category, Bjelin d.o.o. \u2014 owned by V\u00e4linge majority shareholder, Pervanovo Invest AB \u2014 has recently begun construction of the world\u2019s largest wood flooring factory in Ogulin, Croatia, for the production of flooring featuring Woodura\u00ae surface technology under licence from V\u00e4linge Innovation<\/strong>.<\/p>\n

\u201cI am very pleased that after 10 years of hard and very costly development work we are finally ready to scale up our powder-based production considerably in order to introduce a new wood flooring generation that is more cost-efficient and environmentally friendly \u2014 in the same way as the three-layer parquet was when it was invented and introduced in 1945 by the Swedish companies K\u00e4hrs and Tarkett,\u201d <\/em>says Darko Pervan, CEO, Pervanovo Invest AB.\u201cThe positive market response gives us the confidence to make a major investment in production in Croatia where we have high-quality oak material and skilled workers<\/em>.\u201d<\/p>\n

The new factory is located on a 330,000 m2<\/sup>plot of land adjacent to the highway between Zagreb and Split and comprises 100,000 m2<\/sup>of buildings. CapEx for land, machinery, and buildings is estimated to be approximately \u20ac200 million.<\/p>\n

The groundbreaking Woodura\u00ae technology was developed by V\u00e4linge during an intensive R&D period beginning in 2009\u201310, they then began pilot flooring production using the unique patented technology at their Viken, Sweden HQ in 2015. An additional state-of-the-art factory was added at the same location in 2018 taking annual capacity beyond 5 million m2. Sister company, Bjelin AB, is the main distributor of the floors in Scandinavia, with several other distributors in Europe. V\u00e4linge Flooring \u2014 an own-brand flooring collection featuring Woodura\u00ae \u2014 was launched in the US in 2020 and Asia in 2021. Bjelin\u2019s new mega-factory in Croatia will increase production and availability of the next-gen real wood floor and also allow V\u00e4linge to help their partners and licensees to develop their own Woodura\u00ae-based products.\"\"<\/a><\/p>\n

\u201cWe are glad to see Bjelin taking this step into large-scale manufacturing of floors with the Woodura\u00ae technology under a licence from V\u00e4linge. Several factors prove that the concept is ready for this massive expansion \u2014 our production in Viken; market feedback from our sales, and both Bjelin and our partners\u2019 success with the products so far<\/em>,\u201d says Niclas H\u00e5kansson, CEO V\u00e4linge. \u201cWhen the Bjelin factory is completed it will free capacity at V\u00e4linge to offer our flooring partners the opportunity to introduce their own Woodura\u00ae-based products to the market. They will have the possibility of entering this new and innovative flooring category without making production investments from day one. Then, when they decide to invest in their own capacity, we will be there to support them with factory specifications and start-up training \u2014 it\u2019s a win-win situation for everyone involved<\/em>.\u201d<\/p>\n

The new factory, named \u2018Ogulin 2\u2019, is being built by Bjelin d.o.o. close to their existing \u2018Ogulin 1\u2019 parquet factory. Construction of the factory began in 2020 with the first phase scheduled to be operational by 2023 and all phases constructed and up and running in 2027. The development means the production of flooring featuring Woodura\u00ae technology will ramp up incrementally, exceeding 20 million m2 in annual capacity upon completion.<\/p>\n

\u2018Ogulin 2\u2019 will be a high-tech, highly integrated factory \u2014 with the production of wood powder and veneer taking place in-house. A new moisture-proof, environmentally friendly, wood-based core, invented by Pervanovo and V\u00e4linge, will also be produced at the new Croatian mega-facility \u2014 with the majority of wood raw material for the new core coming from wood waste from the Bjelin factories in Ogulin, Bjelovar, and Otok. Powder mixing, pressing, profiling, lacquering, and packaging at the factory will be highly automated and will also be based on production principles developed by V\u00e4linge.<\/p>\n

\u201cWe are proud that our owner, Pervanovo Invest AB, has decided to make this mega-investment in Croatia and we are very excited to introduce the V\u00e4linge Woodura technology together with our Swedish colleagues<\/em>,\u201d says Stjepan Vojnic, CEO, Bjelin Croatia. \u201cWe have during the past two years upgraded all our three factories to a high technology level but this new high-tech investment in Ogulin is something extraordinary that will bring Bjelin to a world-leading position. The investment will bring an employment boost locally and will also create many new jobs at our factories in Bjelovar and Otok where we will increase our production of top layers and prepare wood waste such that it may be used for our core production<\/em>.\u201d<\/p>\n

V\u00e4linge Innovation\u2019s majority shareholder, Pervanovo Invest AB are owners of both Bjelin AB in Sweden and Bjelin d.o.o. who run sawmills, veneers mills, and parquet floor manufacturing facilities in Croatia<\/p>\n","protected":false},"excerpt":{"rendered":"

Hardened Wood Floors featuring V\u00e4linge\u2019s patented Woodura\u00ae technology are taking the flooring world by storm \u2014 combining the beauty and feel of a real wood floor with exceptional water-resistance, durability, and sustainability. To meet the demand for this revolutionary flooring category, Bjelin d.o.o. \u2014 owned by V\u00e4linge majority shareholder, Pervanovo Invest AB \u2014 has recently […]<\/p>\n","protected":false},"author":3,"featured_media":33346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[256],"tags":[7530,7532,7529,7533,7531,7335,7334,7329,7534],"class_list":["post-33351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parquet","tag-bjelin-ab","tag-bjelin-croatia","tag-pervanovo-invest-ab","tag-stjepan-vojnic-en","tag-sweden","tag-valinge-en","tag-valinge-flooring-en","tag-valinge-innovation-en","tag-woodura-en"],"jetpack_featured_media_url":"https:\/\/orsiad.com.tr\/wp-content\/uploads\/Niclas-Hakansson.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/33351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/comments?post=33351"}],"version-history":[{"count":0,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/33351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media\/33346"}],"wp:attachment":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media?parent=33351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/categories?post=33351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/tags?post=33351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}