{"id":35641,"date":"2021-12-23T12:15:05","date_gmt":"2021-12-23T09:15:05","guid":{"rendered":"http:\/\/orsiad.com.tr\/?p=35641"},"modified":"2021-12-23T12:23:18","modified_gmt":"2021-12-23T09:23:18","slug":"valinge-brings-hardened-wood-flooring-to-the-uk-and-irish-markets","status":"publish","type":"post","link":"https:\/\/orsiad.com.tr\/en\/valinge-brings-hardened-wood-flooring-to-the-uk-and-irish-markets.html","title":{"rendered":"V\u00e4linge brings hardened wood flooring to the UK and Irish markets"},"content":{"rendered":"

The UK and Ireland are next out in the rollout of hardened wood products from V\u00e4linge Flooring on the European market after the launch in France, earlier in 2021. The range represents the next generation of engineered wood floors with a high level of innovation, including V\u00e4linge\u2019s patented Woodura\u00ae surface technology and premium water-resistant fold-down system 5G\u00ae Dry\u2122.<\/strong><\/p>\n

Simon Darbyshire has been appointed General Manager of V\u00e4linge Innovation UK to head the team to promote the new V\u00e4linge Flooring product offer in the UK and Ireland. \u201cThe name V\u00e4linge is already well known on the UK and Irish markets as many of the flooring products sold in the UK today, feature innovative installation systems such as 2G\u00ae Angling and 5G\u00ae fold-down. We are now able to offer something very new to the market with this range of finished hardened wood flooring products in XL and XXL sizes\u201d, says Simon Darbyshire referring to these real wood floors.<\/p>\n

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The new range of floors launched are hardened wood floors made with oak, ash and walnut that come from sustainable sources of timber with the FSC certification.<\/p>\n

\u201cWe are using the patented Woodura technology, fusing a thin sheet of real wood with a wood fiber core through a powder mix layer. Compared to traditional wood flooring, the wood wear layer durability is massively increased, and our hardened wood floors use timber much more efficiently.\u201d<\/p>\n

These flooring products also bring a very high water-resistance factor to the engineered wood flooring market. High water-resistance is gained thanks to the patented 5G\u00ae Dry\u2122 \u2013 V\u00e4linge\u2019s premium fold-down locking technology, that prevents water from penetrating through the joints between the panels.<\/p>\n

No other engineered wood flooring has the overall capabilities and product specifications V\u00e4linge Flooring offers, which makes the products unique on the UK and Irish markets.<\/p>\n

\u201cAs regards our target customer base, V\u00e4linge Innovation UK is looking for people who want to bring a new type of engineered wood floor to the market,\u201d says Simon Darbyshire. \u201cWe already have a lot of interest from well-established names in the UK and Irish markets who want to develop this market sector with us, and our feedback is that the market is ready for positive change\u201d<\/p>\n

 <\/p>\n

\u201cHigh durability, water resistance, XL and XXL sizes, ease and speed of installation, all combined with environmental benefits, mean that the people we meet want to work with this floor,\u201d says Simon Darbyshire. \u201cThe \u2018Made in Sweden\u2019 label given the country\u2019s longstanding reputation for environmental sustainability and product quality is also seen as a positive statement here in the UK,\u201d he adds.<\/p>\n

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Simon Darbyshire has many contacts in the industry after 30 years\u2019 international management experience in the wood-based panels sector, including 14 years as Managing Director of the UK subsidiary of the multinational manufacturing corporation Pfleiderer, specializing in branded wood-based panels.<\/p>\n

 <\/p>\n

He now works closely with Hannes Lindblom, Director Sales & Marketing, Surface Technology, V\u00e4linge Innovation. \u201cThe launches in the US and Asia couldn\u2019t have gone better, and we are excited to offer our next-generation real wood floors in Europe,\u201d says Hannes Lindblom. \u201cThe reception we have had to the floors has been incredible \u2013 there\u2019s a huge appetite for beautiful, sustainable real wood floors that can handle whatever life throws at them and we think customers in the UK and Ireland are going to love them too.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The UK and Ireland are next out in the rollout of hardened wood products from V\u00e4linge Flooring on the European market after the launch in France, earlier in 2021. The range represents the next generation of engineered wood floors with a high level of innovation, including V\u00e4linge\u2019s patented Woodura\u00ae surface technology and premium water-resistant fold-down […]<\/p>\n","protected":false},"author":3,"featured_media":35639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[254,256],"tags":[7334],"class_list":["post-35641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headline-news","category-parquet","tag-valinge-flooring-en"],"jetpack_featured_media_url":"https:\/\/orsiad.com.tr\/wp-content\/uploads\/Valinge-Flooring.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/35641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/comments?post=35641"}],"version-history":[{"count":0,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/35641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media\/35639"}],"wp:attachment":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media?parent=35641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/categories?post=35641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/tags?post=35641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}