Trendsetter Heimtextil: design experts publish interior design<\/p>\n
forecast<\/p>\n
London trend agency FranklinTill presents the 2014\/15<\/p>\n
Heimtextil Trend Book \u201cProgress! Revive!\u201d<\/p>\n
Split design landscape: progress through science and<\/p>\n
technology vs. renewal through past traditions<\/p>\n
Heimtextil exhibitors as well as designers, furnishers and interior<\/p>\n
decorators were given a head start in terms of trends and design at<\/p>\n
the official presentation of the 2014\/15 Heimtextil trends.<\/p>\n
Representing the Heimtextil Trend Table which is made up of six<\/p>\n
international institutions, the London-based agency FranklinTill<\/p>\n
provided the first insight into future fields of design. As part of the<\/p>\n
trend presentation on 26 August 2013 at Portalhaus at the Frankfurt,<\/p>\n
Germany, fairgrounds, Caroline Till, co-founder of FranklinTill,<\/p>\n
introduced the new Heimtextil Trend Book and provided a forecast<\/p>\n
regarding the interior design of tomorrow. Held approximately four<\/p>\n
months before the commencement of the International Trade Fair for<\/p>\n
Home and Contract Textiles (8 through 11 January 2014), the<\/p>\n
presentation signalled the start of the new furnishing season.<\/p>\n
\u201cFranklinTill and all other trend experts involved presented the global<\/p>\n
industry with an excellent source of information and inspiration for<\/p>\n
product development. The new Heimtextil Trend Book provides<\/p>\n
manufacturers of textiles, designers, furnishers and interior<\/p>\n
decorators with a useful overview of trendsetting developments in<\/p>\n
the field of design,\u201d says Olaf Schmidt, Vice President Textiles &<\/p>\n
Textile Technologies at Messe Frankfurt. The Trend Show that will<\/p>\n
take place during Heimtextil in January will provide in-depth insight<\/p>\n
into new design topics. Colours, materials and patterns characteristic<\/p>\n
of the new season will be staged during this elaborately designed<\/p>\n
show at Forum 0.<\/p>\n
Heimtextil<\/p>\n
Frankfurt am Main, Germany, 8 through 11 January 2014<\/p>\n
Opposing powers \u2013 progress and renewal<\/p>\n
The trend forecast is structured into two major categories \u2013<\/p>\n
\u201cProgress!\u201d and \u201cRevive!\u201d \u2013 each of which is subdivided into two<\/p>\n
themes: \u201cGenerate Collision!\u201d and \u201cEngineer Nature!\u201d, and \u201cExalt<\/p>\n
Purity!\u201d and \u201cRejuvenate Craft!\u201d, respectively \u2013 dealing in detail with<\/p>\n
the exploration of progress and renewal of textiles in interior design.<\/p>\n
\u201cIn summary, the deisgn landscape of the future will be divided into<\/p>\n
two opposing, innovative powers \u2013 one is the desire to look forward<\/p>\n
and propagate tech-savvy advancements as our opportunity to<\/p>\n
survive in these times of fast living; the other is the relevance of the<\/p>\n
look backward and the renewal of past traditions in our quest for<\/p>\n
authenticity,\u201d explains Till. Among other themes, the Trend Book<\/p>\n
includes current avant-garde projects from the interior design,<\/p>\n
architecture, fashion, lifestyle, design and arts sectors as well as<\/p>\n
from the sciences and technology.<\/p>\n
Heimtextil \u2013 a key barometer for trends<\/p>\n
As the world\u2019s largest trade fair for home and contract textiles,<\/p>\n
Heimtextil functions especially as a barometer of trends and a<\/p>\n
benchmark for textiles with high-quality design and innovative<\/p>\n
functionalities. Accordingly, Messe Frankfurt launched Heimtextil<\/p>\n
Trend in 1991 and has expanded it continuously since then. Year<\/p>\n
over year, the Trend Table, with members from around the world,<\/p>\n
pins down the key dynamics and provides product developers,<\/p>\n
creative teams, furnishers and designers with a valuable yardstick<\/p>\n
for orientation and with reliable trend statements. Every year, a<\/p>\n
different member of the Trend Table is responsible for creating the<\/p>\n
Trend Book which documents the elaborated trends. For the<\/p>\n
2014\/2015 season, FranklinTill of Great Britain is in charge of the<\/p>\n
name and the layout of this document.<\/p>\n
Heimtextil<\/p>\n
Frankfurt am Main, Germany, 8 through 11 January 2014<\/p>\n
Overview of the four new themes of the<\/p>\n
Heimtextil Trend Book 2014\/2015, \u201cProgress! Revive!\u201d<\/p>\n
Progress! \u2013 Generate Collision!<\/p>\n
To accommodate the demand for unique, individualised products,<\/p>\n
designers increasingly experiment with novel materials and<\/p>\n
technologies. Computer algorithms and similar technologies facilitate<\/p>\n
the mass production of customised items because, for example,<\/p>\n
panels of fabric can be printed digitally without the design having to<\/p>\n
be repeated. Similarly, playful printing and marking techniques<\/p>\n
enable uncontrolled artistic expression. Colours are swiped over or<\/p>\n
drawn, dabbed or splattered on surfaces. Designers experiment with<\/p>\n
ways to allow production processes to determine the look and<\/p>\n
texture of the final product.<\/p>\n
Progress! \u2013 Engineer Nature!<\/p>\n
New textile techniques intertwine living systems with and biological<\/p>\n
and texture technologies copied from nature to form novel fabrics.<\/p>\n
Designers technicise nature by growing their own materials and<\/p>\n
copying nature\u2019s processes. This innovative approximation of biology<\/p>\n
to materiality goes hand in hand with new responsibilities; designers<\/p>\n
also are beginning to rethink the consequences of modifying their<\/p>\n
former lifestyles. Where the design sector turns biology into a new<\/p>\n
medium for creativity, scientists leverage the complexity of living<\/p>\n
systems using technical processes. We are experiencing a design<\/p>\n
trend that explores the concept of creating natural works using<\/p>\n
articifial means and which allows itself to be inspired by the<\/p>\n
interaction of science and design.<\/p>\n
Revive! \u2013 Exalt Purity!<\/p>\n
As a response to mass production, the interest in objects that have<\/p>\n
personalities and are accompanied by stories is increasing. In the<\/p>\n
quest for meaning, this movement honours natural materials by<\/p>\n
embracing their imperfections and highlighting their origins<\/p>\n
deliberately. The results are primitive yet modern aesthetics. Wild<\/p>\n
Heimtextil<\/p>\n
Frankfurt am Main, Germany, 8 through 11 January 2014<\/p>\n
and coarse nature with its unadulterated colours, textures and<\/p>\n
shapes acts as the generator of ideas. In this way, designers focus<\/p>\n
on the humble, the pure, the unadorned. Pristine, untreated<\/p>\n
materials are used, and resource-saving production processes and<\/p>\n
the longevity of products define the main criteria. Animism,<\/p>\n
essentialism, minimalism and reductionism prove to be the decisive<\/p>\n
trends.<\/p>\n
Revive! \u2013 Rejuvenate Craft!<\/p>\n
Designers work with recycled materials, conjuring up the concept of<\/p>\n
an improvised lifestyle as a counterpoint to our technologydominated<\/p>\n
society. Uniformity is replaced by the collage look to<\/p>\n
stage the unexpected and evoke alluring visual tension. Using the<\/p>\n
language of traditional craft techniques such as embroidery, weaving<\/p>\n
or knitting, designers tell stories about their lives. The revival of<\/p>\n
craftsmanship gives rise to a wealth of textures.<\/p>\n
For more details on Heimtextil, the latest trends and the designers<\/p>\n
participating in the Trend Table, visit<\/p>\n
www.heimtextil.messefrankfurt.com<\/p>\n
For information on all Messe Frankfurt textile fairs worldwide, please<\/p>\n
visit www.texpertise-network.com<\/p>\n
Background information on Messe Frankfurt<\/p>\n
Messe Frankfurt is one of the world’s leading trade show organisers with 536.9 million<\/p>\n
euros in sales and 1,833 active employees worldwide. The Messe Frankfurt Group has a<\/p>\n
global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a<\/p>\n
presence for its customers in more than 150 countries. Events \u201cmade by Messe FrankPage<\/p>\n
<\/p>\n
Heimtextil<\/p>\n
Frankfurt am Main, Germany, 8 through 11 January 2014<\/p>\n
furt\u201d take place at more than 30 locations around the globe. In 2012, Messe Frankfurt<\/p>\n
organised 109 trade fairs, of which more than half took place outside Germany.<\/p>\n
Messe Frankfurt\u2019s exhibition grounds, featuring 578,000 square metres, are currently<\/p>\n
home to ten exhibition halls and an adjacent Congress Center. The company is publicly<\/p>\n
owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.<\/p>\n
For more information, please visit our website at: www.messefrankfurt.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Trendsetter Heimtextil: design experts publish interior design forecast London trend agency FranklinTill presents the 2014\/15 Heimtextil Trend Book \u201cProgress! Revive!\u201d Split design landscape: progress through science and technology vs. renewal through past traditions Heimtextil exhibitors as well as designers, furnishers and interior decorators were given a head start in terms of trends and design at […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[839,494,838],"class_list":["post-3994","post","type-post","status-publish","format-standard","hentry","tag-8-through-11-january-2014","tag-germany","tag-heimtextil-international-trade-fair-for-home-and-contract-textiles-frankfurt-am-main"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/3994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/comments?post=3994"}],"version-history":[{"count":0,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/3994\/revisions"}],"wp:attachment":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media?parent=3994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/categories?post=3994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/tags?post=3994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}