{"id":52224,"date":"2025-07-09T18:28:06","date_gmt":"2025-07-09T15:28:06","guid":{"rendered":"https:\/\/orsiad.com.tr\/?p=52224"},"modified":"2025-07-09T18:28:06","modified_gmt":"2025-07-09T15:28:06","slug":"mo-1950-appoints-lualdimeraldi-studio-as-artistic-direction","status":"publish","type":"post","link":"https:\/\/orsiad.com.tr\/en\/mo-1950-appoints-lualdimeraldi-studio-as-artistic-direction.html","title":{"rendered":"Mo.1950 appoints lualdimeraldi Studio as artistic direction"},"content":{"rendered":"

Under the leadership of\u00a0Mo.1950\u2019<\/strong>s\u00a0CEO<\/strong>,\u00a0Corrado Molteni<\/strong>, the\u00a0lualdimeraldi<\/strong>\u00a0studio has been appointed as the new artistic direction of the brand, a key hub in the world of interior design. This collaboration, which began eight years ago, has steadily grown over time and now takes shape in a new strategic vision. The appointment of\u00a0lualdimeraldi<\/strong>\u00a0marks a natural evolution of a shared journey: from the initial conversations held for the\u00a0Mo.1950<\/strong>\u00a0via Carducci<\/strong>\u00a0(Milan) to the design of the\u00a0via Molino delle Armi<\/strong>\u00a0(Milan) Flagship Store, and now to a broader framework that will integrate content, special projects, and partnerships in a cross-disciplinary way.<\/p>\n

At the core of\u00a0Mo.1950<\/strong>\u2019s business vision lies a clear idea: to transform the relationship with architecture studios into an exchange of shared values. Its three facets \u2014\u00a0custom-made<\/strong>,\u00a0contract<\/strong>,\u00a0<\/strong>and\u00a0retail<\/strong>\u00a0\u2014 speak a design language that links culture, function, aesthetics, and materials.<\/p>\n

With over seventy years of experience and a genuine connection to\u00a0Made in Italy<\/em><\/strong>,\u00a0Mo.1950\u00a0<\/strong>continues its path as a project laboratory and a trusted partner for architects, designers, and professionals seeking dynamic, flexible, and contemporary solutions.<\/p>\n

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\u00abOur goal is to give space to\u00a0Mo.1950<\/strong>\u2019s identity by creating a design language that generates connections between culture, material, and people\u00bb, says\u00a0Matteo Meraldi<\/strong>.<\/p>\n

The studio, active internationally, brings with it a sensitivity capable of understanding and respecting specific contexts, local traditions, and diverse markets while maintaining a coherent vision of design as a space for dialogue between project, material, and culture \u2014 consistently placing people at the center.<\/p>\n

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\u00abWe believe this is the right moment to broaden the expressive possibilities available to designers, offering tools and products born from a flexible, ever-evolving artisanal knowledge. Customization is not simply a service but an aesthetic choice, a cultural and technical approach that enhances the uniqueness of each project\u00bb, adds\u00a0Matteo Lualdi<\/strong>.<\/p>\n

The new artistic direction led by\u00a0lualdimeraldi<\/strong>\u00a0is rooted in an interdisciplinary approach where art, architecture, design, and photography intersect in a cross-cutting project vision that blends contemporaneity with timelessness. Personalization takes center stage \u2014 understood as a project culture, technical expertise, and the ability to reinterpret the brand\u2019s heritage within an integrated system. This element, a defining trait of\u00a0Mo.1950<\/strong>, is now further empowered by a renewed reflection on the evolution of craftsmanship, technological innovation, and the human value of the production chain.<\/p>\n

Alongside the artistic direction, photographer and communication strategist\u00a0Jessica Soffiati<\/strong>\u00a0joins the team to\u00a0lead marketing<\/strong>, bringing with her an editorial and visual approach that reinforces the brand\u2019s narrative identity. With this new chapter,\u00a0Mo.1950<\/strong>\u00a0strengthens its position as a creative platform open to dialogue between brands, architects, and designers, reaffirming its commitment to a thoughtful, adaptable, and authentic design approach.<\/p>\n","protected":false},"excerpt":{"rendered":"

Under the leadership of\u00a0Mo.1950\u2019s\u00a0CEO,\u00a0Corrado Molteni, the\u00a0lualdimeraldi\u00a0studio has been appointed as the new artistic direction of the brand, a key hub in the world of interior design. This collaboration, which began eight years ago, has steadily grown over time and now takes shape in a new strategic vision. The appointment of\u00a0lualdimeraldi\u00a0marks a natural evolution of a […]<\/p>\n","protected":false},"author":3,"featured_media":52215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8296,3645,254],"tags":[],"class_list":["post-52224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-showroom-2","category-design","category-headline-news"],"jetpack_featured_media_url":"https:\/\/orsiad.com.tr\/wp-content\/uploads\/2025\/07\/1-1-e1752074753466.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/52224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/comments?post=52224"}],"version-history":[{"count":2,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/52224\/revisions"}],"predecessor-version":[{"id":52226,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/52224\/revisions\/52226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media\/52215"}],"wp:attachment":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media?parent=52224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/categories?post=52224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/tags?post=52224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}