{"id":53492,"date":"2025-10-23T16:54:09","date_gmt":"2025-10-23T13:54:09","guid":{"rendered":"https:\/\/orsiad.com.tr\/?p=53492"},"modified":"2025-10-23T16:54:09","modified_gmt":"2025-10-23T13:54:09","slug":"us-furniture-giant-comes-to-izmir-to-source-products-and-open-an-office-in-turkiye","status":"publish","type":"post","link":"https:\/\/orsiad.com.tr\/en\/us-furniture-giant-comes-to-izmir-to-source-products-and-open-an-office-in-turkiye.html","title":{"rendered":"US furniture giant comes to \u0130zmir to source products and open an office in T\u00fcrkiye"},"content":{"rendered":"

Seeking to increase exports to the United States\u2014which imports around USD 70 billion worth of furniture annually\u2014T\u00fcrkiye\u2019s furniture industry hosted Wayfair, the country\u2019s largest online home furnishings and d\u00e9cor retailer and one of the world\u2019s leading sourcing platforms, in \u0130zmir.<\/p>\n

Supported by T\u00fcrkiye\u2019s Ministry of Trade and organized by the Aegean Furniture, Paper and Forestry Products Exporters\u2019 Association, Wayfair\u2019s procurement executives met with member companies and held B2B meetings with 14 Turkish furniture manufacturers.<\/p>\n

Highlighting that Wayfair was founded in 2002 in Boston, Massachusetts and operates globally with approximately USD 11.9 billion in annual revenue and 13,500 employees, Hikmet G\u00fcng\u00f6r, Vice Chair of the Aegean Furniture, Paper and Forestry Products Exporters\u2019 Association, noted that the company serves different market segments through brands such as Joss & Main, AllModern, Birch Lane and Perigold.<\/p>\n

We export to the US with 80% higher unit value<\/strong><\/p>\n

\"\"<\/p>\n

Pointing to the Turkish furniture industry\u2019s strong progress over the past two decades, G\u00fcng\u00f6r said: \u201cT\u00fcrkiye currently exports USD 4.6 billion. Our goal is to exceed USD 5 billion in 2025. While our average export unit value stands at USD 3.5\/kg, it surpasses USD 5\/kg for exports to the US, and USD 6\/kg for shipments to the US from the Aegean region. By intensifying our engagement with Wayfair and other US companies, we aim to lift our US exports from USD 137 million to USD 1 billion in the medium term.\u201d<\/p>\n

Emphasizing their latest talks with Wayfair, G\u00fcng\u00f6r added: \u201cWayfair has conveyed its decision to open an office and establish a company in T\u00fcrkiye. To help the firm build longer-term relationships with more Turkish suppliers and share its sourcing model more broadly, we are planning online meetings and webinars. Today, 14 of our companies held one-on-one meetings with Wayfair, but this circle will expand significantly going forward.\u201d<\/p>\n

\"\"<\/p>\n

Companies that took part in the B2B meetings with Wayfair included: Konfor Mobilya; Decosit Mobilya \u0130thalat ve \u0130hracat Sanayi Ticaret; Simre Mobilya Dekorasyon Ev Tekstil ve Aksesuar San. Tic. A.\u015e.; KYZ Mobilya San. ve Tic. Ltd. \u015eti.; A Home Concept Mobilya \u0130th. \u0130hr. Tic. Ltd. \u015eti.; Ananas Design Crafts; Decosit Mobilya Ltd. \u015eti.; INTERGO Organizasyon San. ve Tic. Ltd. \u015eti.; Demar Forge; Minik Fare \u0130thalat \u0130hracat Ticaret Ltd. \u015eti.; NIRON Grup Sanal Market \u0130leti\u015fim Yaz\u0131l\u0131m; GAEA Mobilya Ayd\u0131nlatma Tasar\u0131m Dekorasyon San. Tic. Ltd. \u015eti.; S\u00f6nmez Global Plastik A.\u015e.; and MeltemKids.<\/p>\n","protected":false},"excerpt":{"rendered":"

Seeking to increase exports to the United States\u2014which imports around USD 70 billion worth of furniture annually\u2014T\u00fcrkiye\u2019s furniture industry hosted Wayfair, the country\u2019s largest online home furnishings and d\u00e9cor retailer and one of the world\u2019s leading sourcing platforms, in \u0130zmir. Supported by T\u00fcrkiye\u2019s Ministry of Trade and organized by the Aegean Furniture, Paper and Forestry […]<\/p>\n","protected":false},"author":3,"featured_media":53493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2010,251,254,179],"tags":[],"class_list":["post-53492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-associations","category-furniture","category-headline-news","category-journal"],"jetpack_featured_media_url":"https:\/\/orsiad.com.tr\/wp-content\/uploads\/2025\/10\/1760730724_WhatsApp_Image_2025_10_17_at_22.46.05.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/53492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/comments?post=53492"}],"version-history":[{"count":2,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/53492\/revisions"}],"predecessor-version":[{"id":53500,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/53492\/revisions\/53500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media\/53493"}],"wp:attachment":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media?parent=53492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/categories?post=53492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/tags?post=53492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}