{"id":54671,"date":"2026-01-23T23:14:24","date_gmt":"2026-01-23T20:14:24","guid":{"rendered":"https:\/\/orsiad.com.tr\/?p=54671"},"modified":"2026-01-23T23:14:24","modified_gmt":"2026-01-23T20:14:24","slug":"tuyap-became-a-safe-harbour-for-trade-in-2025-welcoming-nearly-3-million-visitors","status":"publish","type":"post","link":"https:\/\/orsiad.com.tr\/en\/tuyap-became-a-safe-harbour-for-trade-in-2025-welcoming-nearly-3-million-visitors.html","title":{"rendered":"T\u00fcyap Became a Safe Harbour for Trade in 2025, Welcoming Nearly 3 Million Visitors"},"content":{"rendered":"

Despite the contraction in global trade, T\u00fcyap Fair Organization Group closed 2025 by reaching its targets and has now set its course for 2026, backed by 46 years of experience. Celebrating the 30th anniversary of its B\u00fcy\u00fck\u00e7ekmece venue this year, the company is strengthening its vision for sustainable growth through technology and infrastructure investments, looking to the future with confidence.<\/strong><\/p>\n

T\u00fcrkiye\u2019s leading exhibition organiser, T\u00fcyap Fair Organization Group, delivered a strong performance in 2025 despite fluctuations in world trade and global slowdowns across certain sectors. Hosting a total of 40 fairs in T\u00fcrkiye and abroad, the Group maintained its mission of serving as a safe trade harbour for exporting companies. Zeynep \u00dcnal \u00d6ztop, Executive Board Chair of T\u00fcyap Fair Organization Group, emphasised that at a time when the global economic outlook is navigating difficult turns, exhibitions are not a luxury for companies but one of the most tangible paths forward.<\/p>\n

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T\u00fcyap strengthened the export journey in 2025<\/strong><\/p>\n

In 2025, when T\u00fcrkiye\u2019s export driven sectors were affected by global contraction, T\u00fcyap\u2019s fairs helped keep trade active. Throughout the year, the Group organised 40 fairs in total, 23 in Istanbul, 11 across Anatolia and 6 abroad, welcoming 9,027 exhibiting companies and more than 2.868 million visitors. With visitor traffic approaching 3 million, the results were recorded as clear evidence that trade continues to stay dynamic on the right platforms.<\/p>\n

\u201cWe reinvest what we earn into our business\u201d<\/strong><\/p>\n

Noting that T\u00fcyap has now completed 46 years in the industry and that its B\u00fcy\u00fck\u00e7ekmece fair centre is celebrating its 30th year, Zeynep \u00dcnal \u00d6ztop described the company\u2019s investment philosophy as follows:
\n\u201cWe take a realistic view of the bigger picture. Despite challenges, we approach our business with a long-term perspective and reinvest what we earn back into our operations. Exhibitions represent a critical \u2018harvest season\u2019 for industries. That is why, instead of adopting a \u2018wait and see\u2019 approach, we move forward by saying, \u2018We are here and we will continue investing and improving our venue and technology.\u2019 Our 46 years of experience and our planning guide us. This year we celebrate the 30th anniversary of our B\u00fcy\u00fck\u00e7ekmece centre. In other words, for 30 years the heart of exhibitions has been beating in B\u00fcy\u00fck\u00e7ekmece, and with this accumulated trust and know-how, it will continue to beat for many more years.\u201d<\/p>\n

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Cost advantage for exhibitors supported by the Ministry<\/strong><\/p>\n

The fact that 15 fairs organised by T\u00fcyap Fair Organization Group are included in the Republic of T\u00fcrkiye Ministry of Trade\u2019s list of \u201cDomestic Sectoral Qualified Fairs\u201d and hold \u201cPrestigious Fair\u201d status provides significant financial support for participating companies. Within upper limits of up to TRY 1,292,000, companies can benefit from up to 50% state support for stand space rental and construction costs. In addition, through \u201cspecial participation packages\u201d developed for sectors under pressure, T\u00fcyap helps SMEs remain connected to the trade arena.<\/p>\n

T\u00fcyap\u2019s 2026 agenda has been defined<\/strong><\/p>\n

Accelerating its digitalisation investments, T\u00fcyap is bringing a digital fair experience at UK and Germany standards to Istanbul through its in-house developed MyT\u00fcyap mobile application, in-hall navigation systems and smart matchmaking algorithms. Sharing its 2026 strategies, \u00d6ztop announced that, in line with industry demand and with the support of the T\u00fcrkiye Food Platform, they will launch the Foodist Istanbul Fair in September. She underlined that this step is an important part of the objective to elevate the food sector, at the right time and on the right platform, into the league of global fairs such as Anuga and Gulfood.<\/p>\n

\u00d6ztop also noted that agriculture is among the strategic priorities and stated that a new roadmap has been created to increase international visitor attendance for the Konya Agriculture Fair, one of Anatolia\u2019s strongest events. She added that further steps will be taken to strengthen global visibility and international participation at fairs organised in cooperation with RX Global, including Eurasia Packaging, Intermob, WoodTech, Door-Window-Glass and Expomed.<\/p>\n

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Investing in people and the future: T\u00fcyap 50<\/strong><\/p>\n

Stating that the company prioritises sustainability and investment in people within the scope of the \u201cT\u00fcyap 50 Transformation Program,\u201d \u00d6ztop concluded by saying, \u201cOur business is, in fact, bringing people together. Success is not only numbers, it is the value we create.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Despite the contraction in global trade, T\u00fcyap Fair Organization Group closed 2025 by reaching its targets and has now set its course for 2026, backed by 46 years of experience. Celebrating the 30th anniversary of its B\u00fcy\u00fck\u00e7ekmece venue this year, the company is strengthening its vision for sustainable growth through technology and infrastructure investments, looking […]<\/p>\n","protected":false},"author":3,"featured_media":54661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[232,254,179],"tags":[],"class_list":["post-54671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fair","category-headline-news","category-journal"],"jetpack_featured_media_url":"https:\/\/orsiad.com.tr\/wp-content\/uploads\/2026\/01\/1768992254_ambalaj2024_1__2_-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/54671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/comments?post=54671"}],"version-history":[{"count":2,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/54671\/revisions"}],"predecessor-version":[{"id":54673,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/54671\/revisions\/54673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media\/54661"}],"wp:attachment":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media?parent=54671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/categories?post=54671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/tags?post=54671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}