As the real estate sector enters the second half of 2026, it presents a more balanced yet selective outlook under the influence of interest rate policies, access to financing and limited new supply. While housing prices across T\u00fcrkiye have increased by 24 to 28 percent on an annual basis, the slowdown in real growth indicates that the market is entering a new period of equilibrium. At a time when average residential property prices have exceeded 40,000 TL per square meter, project quality, location and pricing are becoming more decisive than a general upward market trend.<\/p>\n
The Market Is Entering a New Period of Equilibrium<\/strong><\/p>\n Evaluating the outlook for the second half of 2026, SOA Holding Chairman Yal\u00e7\u0131n Artuko\u011flu stated that the sector is evolving into a more selective and data-driven structure.<\/p>\n \u201cThe second half of 2026 will be a period in which a new balance and pricing environment becomes clearer in real estate. With the expected gradual improvement in interest rates, the return of postponed demand to the market may accelerate. However, the determining factor in this process will not be a general increase in prices, but the combination of the right location, the right project and the right pricing,\u201d Artuko\u011flu said.<\/p>\n Transformation in the Structure of Demand Continues<\/strong><\/p>\n According to sector data, housing sales in the first half of 2026 remained within a monthly average range of 110,000 to 125,000 units, with second-hand homes accounting for a significant share of total sales. Mortgaged sales, meanwhile, followed a fluctuating course depending on financing costs.<\/p>\n In the second half of the year, the market is expected to become more active due to expectations of a gradual improvement in access to financing, high rental levels supporting purchase-oriented demand and the impact of limited new supply.<\/p>\n Balancing in Real Prices Comes to the Fore<\/strong><\/p>\n Although housing prices continue to rise in nominal terms, they are following a flatter course in real terms due to the effect of inflation. This is considered to be shifting investor behavior away from expectations of short-term gains and toward long-term value preservation.<\/p>\n SOA Holding\u2019s Expectations for the Second Half of 2026<\/strong><\/p>\n SOA Holding expects demand to become increasingly concentrated in the second half of the year, particularly in accurately priced projects, investments offering strategic location advantages and residential segments targeting middle-income groups.<\/p>\n Yal\u00e7\u0131n Artuko\u011flu concluded his assessment with the following statement:<\/p>\n \u201cThe real estate sector now has a more mature, data-driven and selective structure. This period offers significant opportunities for brands that can read the market accurately and offer the right product at the right time.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" As the real estate sector enters the second half of 2026, it presents a more balanced yet selective outlook under the influence of interest rate policies, access to financing and limited new supply. While housing prices across T\u00fcrkiye have increased by 24 to 28 percent on an annual basis, the slowdown in real growth indicates […]<\/p>\n","protected":false},"author":3,"featured_media":61357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2014,250,254,179],"tags":[8723,8724],"class_list":["post-61360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buildings","category-economy","category-headline-news","category-journal","tag-soa-holding-en","tag-yalcin-artukoglu-en"],"jetpack_featured_media_url":"https:\/\/orsiad.com.tr\/wp-content\/uploads\/2026\/07\/1782810910_Yal____n_Artuko__lu_1-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/61360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/comments?post=61360"}],"version-history":[{"count":2,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/61360\/revisions"}],"predecessor-version":[{"id":61362,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/61360\/revisions\/61362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media\/61357"}],"wp:attachment":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media?parent=61360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/categories?post=61360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/tags?post=61360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}