{"id":7495,"date":"2015-02-02T15:04:21","date_gmt":"2015-02-02T13:04:21","guid":{"rendered":"http:\/\/orsiad.com.tr\/?p=7495"},"modified":"2015-02-02T15:17:45","modified_gmt":"2015-02-02T13:17:45","slug":"an-ambitious-new-brand-for-lvt-market-aspecta-erme","status":"publish","type":"post","link":"https:\/\/orsiad.com.tr\/en\/an-ambitious-new-brand-for-lvt-market-aspecta-erme.html","title":{"rendered":"An Ambitious New Brand For LVT Market: ASPECTA\u2122 ERME"},"content":{"rendered":"

\u00a0<\/strong><\/p>\n

ASPECTA\u2122 ERME <\/strong>is a new global brand from the Vertex Group, an international company owned by the Stone family.<\/strong> From day one, when the Stones opened a new kind of building materials\u2019 distribution company back in 1912, it was clear they were onto something special. Champions of their craft, they became part of an exciting new generation of pioneers-journeying far and wide to source the finest materials and learn ground-breaking techniques. Domotex Hannover 2015 witnessed the arrival of ASPECTA\u2122 ERME – an ambitious new flooring brand that is looking to claim around 10% of the 45 million square metre European LVT market, within the next three to five years.<\/strong><\/p>\n

 <\/p>\n

ASPECTA\u2122 ERME is part of the Vertex Group, an international flooring enterprise based in Norwalk, Connecticut USA which operates globally across over 40 countries in five continents. ASPECTA ERME, with its head office in Oud Gastel near Roosendaal in The Netherlands, will cover Central Europe, Russia and The Middle East and will work with selected partners in each country. The first phase of ASPECTA ERME\u2019s launch involves 12 countries in total, with plans for a presence in 24 territories by July.<\/p>\n

\"aspecta<\/a><\/p>\n

The brand\u2019s first range to be launched into Europe is ASPECTA FIVE, bringing a new dimension to LVT and targeting the architect and design community with an extensive range of aesthetically stunning products that have been developed by top designers. ASPECTA FIVE is a commercial product with a 3.2mm gauge, a wear layer of 0.7mm and Ceramic Bead finish. It comprises 100 plus tiles and planks, ranging in size from 609,6mm x 609,6mm\u201d to 101,6mm x 914,4mm respectively. There are 52 woods, 33 stones and 24 abstract designs. The colours are new, fresh, and well ahead trend-wise of any current LVT offering; and further enhanced by a three stage embossing process with 13 different designs. Specifically, ASPECTA FIVE has 25 years of commercial warranty, a 10 year labour warranty and a market leading ceramic bead finish.<\/p>\n

\"aspecta<\/a><\/p>\n

ASPECTA director of marketing and product development, Claudia Kunath, commented: \u201cThis range is receiving a fantastic reception. We anticipate that the collection will convert new customers to LVT, for example, those who would typically opt for the real thing if specifying stone and wood flooring, but are won over by the striking colours, shapes and textures of these abstracts. These products not only look fantastic in their own right but also when combined with neutrals to add character, style and energy<\/em>.\u201d<\/p>\n

\"11.<\/a><\/p>\n

\u00a0<\/em><\/strong><\/p>\n

ABOUT ASPECTA\u2122 ERME – <\/em><\/strong>100 years of family tradition and business\u2026<\/em><\/strong><\/p>\n

\u00a0\"9.<\/a><\/strong><\/p>\n

1912 \u2013 The Stone family opened a building materials distribution company in upstate New York <\/em><\/p>\n

1958 \u2013 Norman Stone starts a floorcoverings business<\/em><\/p>\n

1964 \u2013 Import of ceramic floor tiles from Japan<\/em><\/p>\n

1966 \u2013 Import of homogenous vinyl flooring from Taiwan<\/em><\/p>\n

\"8.<\/a><\/p>\n

1974 \u2013 Opening of first factory producing vinyl floorcoverings with laminated decor film! The term \u201cLVT\u201d (Laminated Vinyl Tile) was born! <\/em><\/p>\n

198<\/em>4 \u2013 Opening of an LVT production plant as a joint venture in China<\/em><\/p>\n

1985 \u2013 Foundation of The Vertex Group<\/em><\/p>\n

2000 \u2013 Opening of the second LVT Dryback factory, with hot-press technology in China<\/em><\/p>\n

2008 \u2013 First licensee and start of Unilin Click LVT technology <\/em><\/p>\n

2014 – ASPECTA \u2013 a new global commercial LVT brand from The Vertex Group – is launched at NeoCon in Chicago.<\/em><\/p>\n

2015 \u2013 ASPECTA ERME launches at Domotex Hannover.<\/em><\/p>\n

\"10.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 ASPECTA\u2122 ERME is a new global brand from the Vertex Group, an international company owned by the Stone family. From day one, when the Stones opened a new kind of building materials\u2019 distribution company back in 1912, it was clear they were onto something special. Champions of their craft, they became part of an […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[255],"tags":[1438],"class_list":["post-7495","post","type-post","status-publish","format-standard","hentry","category-forest-products","tag-an-ambitious-new-brand-for-lvt-market-aspecta-erme"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/7495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/comments?post=7495"}],"version-history":[{"count":0,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/posts\/7495\/revisions"}],"wp:attachment":[{"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/media?parent=7495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/categories?post=7495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orsiad.com.tr\/en\/wp-json\/wp\/v2\/tags?post=7495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}