Trendsetter Heimtextil: design experts publish interior design
forecast
London trend agency FranklinTill presents the 2014/15
Heimtextil Trend Book “Progress! Revive!”
Split design landscape: progress through science and
technology vs. renewal through past traditions
Heimtextil exhibitors as well as designers, furnishers and interior
decorators were given a head start in terms of trends and design at
the official presentation of the 2014/15 Heimtextil trends.
Representing the Heimtextil Trend Table which is made up of six
international institutions, the London-based agency FranklinTill
provided the first insight into future fields of design. As part of the
trend presentation on 26 August 2013 at Portalhaus at the Frankfurt,
Germany, fairgrounds, Caroline Till, co-founder of FranklinTill,
introduced the new Heimtextil Trend Book and provided a forecast
regarding the interior design of tomorrow. Held approximately four
months before the commencement of the International Trade Fair for
Home and Contract Textiles (8 through 11 January 2014), the
presentation signalled the start of the new furnishing season.
“FranklinTill and all other trend experts involved presented the global
industry with an excellent source of information and inspiration for
product development. The new Heimtextil Trend Book provides
manufacturers of textiles, designers, furnishers and interior
decorators with a useful overview of trendsetting developments in
the field of design,” says Olaf Schmidt, Vice President Textiles &
Textile Technologies at Messe Frankfurt. The Trend Show that will
take place during Heimtextil in January will provide in-depth insight
into new design topics. Colours, materials and patterns characteristic
of the new season will be staged during this elaborately designed
show at Forum 0.
Heimtextil
Frankfurt am Main, Germany, 8 through 11 January 2014
Opposing powers – progress and renewal
The trend forecast is structured into two major categories –
“Progress!” and “Revive!” – each of which is subdivided into two
themes: “Generate Collision!” and “Engineer Nature!”, and “Exalt
Purity!” and “Rejuvenate Craft!”, respectively – dealing in detail with
the exploration of progress and renewal of textiles in interior design.
“In summary, the deisgn landscape of the future will be divided into
two opposing, innovative powers – one is the desire to look forward
and propagate tech-savvy advancements as our opportunity to
survive in these times of fast living; the other is the relevance of the
look backward and the renewal of past traditions in our quest for
authenticity,” explains Till. Among other themes, the Trend Book
includes current avant-garde projects from the interior design,
architecture, fashion, lifestyle, design and arts sectors as well as
from the sciences and technology.
Heimtextil – a key barometer for trends
As the world’s largest trade fair for home and contract textiles,
Heimtextil functions especially as a barometer of trends and a
benchmark for textiles with high-quality design and innovative
functionalities. Accordingly, Messe Frankfurt launched Heimtextil
Trend in 1991 and has expanded it continuously since then. Year
over year, the Trend Table, with members from around the world,
pins down the key dynamics and provides product developers,
creative teams, furnishers and designers with a valuable yardstick
for orientation and with reliable trend statements. Every year, a
different member of the Trend Table is responsible for creating the
Trend Book which documents the elaborated trends. For the
2014/2015 season, FranklinTill of Great Britain is in charge of the
name and the layout of this document.
Heimtextil
Frankfurt am Main, Germany, 8 through 11 January 2014
Overview of the four new themes of the
Heimtextil Trend Book 2014/2015, “Progress! Revive!”
Progress! – Generate Collision!
To accommodate the demand for unique, individualised products,
designers increasingly experiment with novel materials and
technologies. Computer algorithms and similar technologies facilitate
the mass production of customised items because, for example,
panels of fabric can be printed digitally without the design having to
be repeated. Similarly, playful printing and marking techniques
enable uncontrolled artistic expression. Colours are swiped over or
drawn, dabbed or splattered on surfaces. Designers experiment with
ways to allow production processes to determine the look and
texture of the final product.
Progress! – Engineer Nature!
New textile techniques intertwine living systems with and biological
and texture technologies copied from nature to form novel fabrics.
Designers technicise nature by growing their own materials and
copying nature’s processes. This innovative approximation of biology
to materiality goes hand in hand with new responsibilities; designers
also are beginning to rethink the consequences of modifying their
former lifestyles. Where the design sector turns biology into a new
medium for creativity, scientists leverage the complexity of living
systems using technical processes. We are experiencing a design
trend that explores the concept of creating natural works using
articifial means and which allows itself to be inspired by the
interaction of science and design.
Revive! – Exalt Purity!
As a response to mass production, the interest in objects that have
personalities and are accompanied by stories is increasing. In the
quest for meaning, this movement honours natural materials by
embracing their imperfections and highlighting their origins
deliberately. The results are primitive yet modern aesthetics. Wild
Heimtextil
Frankfurt am Main, Germany, 8 through 11 January 2014
and coarse nature with its unadulterated colours, textures and
shapes acts as the generator of ideas. In this way, designers focus
on the humble, the pure, the unadorned. Pristine, untreated
materials are used, and resource-saving production processes and
the longevity of products define the main criteria. Animism,
essentialism, minimalism and reductionism prove to be the decisive
trends.
Revive! – Rejuvenate Craft!
Designers work with recycled materials, conjuring up the concept of
an improvised lifestyle as a counterpoint to our technologydominated
society. Uniformity is replaced by the collage look to
stage the unexpected and evoke alluring visual tension. Using the
language of traditional craft techniques such as embroidery, weaving
or knitting, designers tell stories about their lives. The revival of
craftsmanship gives rise to a wealth of textures.
For more details on Heimtextil, the latest trends and the designers
participating in the Trend Table, visit
www.heimtextil.messefrankfurt.com
For information on all Messe Frankfurt textile fairs worldwide, please
visit www.texpertise-network.com
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade show organisers with 536.9 million
euros in sales and 1,833 active employees worldwide. The Messe Frankfurt Group has a
global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a
presence for its customers in more than 150 countries. Events “made by Messe FrankPage
Heimtextil
Frankfurt am Main, Germany, 8 through 11 January 2014
furt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt
organised 109 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently
home to ten exhibition halls and an adjacent Congress Center. The company is publicly
owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
