1. Could you briefly introduce your trade fair in a few words?
MEBLE POLSKA stands as the world’s largest and most comprehensive presentation of the Polish furniture industry’s offerings. Held annually in Poznań, Poland, our fair has established itself as one of the leading furniture sourcing fairs in Europe, operating under a specialized B2B formula since 2010. This year exhibition spanned 10 halls with a total area of 60,000 square meters, featuring almost 400 companies and brands from 17 countries.
MEBLE POLSKA serves as the largest business meeting of the furniture industry in Central and Eastern Europe, attracting thousands of professional furniture buyers from major foreign buying groups and furniture showroom chains worldwide. In 2025, we welcomed visitors from 71 countries, with 58% of attendees coming from abroad, confirming our position as a truly international sourcing platform. The event showcases products across all price segments and categories, including upholstered furniture, cabinet furniture made from particleboard and solid wood, as well as mattresses.
The MEBLE POLSKA 2026, scheduled for February 24-27, 2026, promises to be very promising, with 80% of this year’s exhibition space already booked, demonstrating strong exhibitors’ confidence in our platform’s continued growth and success.
2. What do you pay attention to while preparing for the fair?
When organizing MEBLE POLSKA, our primary focus centers on ensuring the right group of visitors – specifically furniture buyers, representatives of purchasing groups, and networks of wholesalers and furniture showrooms from key markets. This strategic approach has proven successful, as evidenced by our consistent ability to attract high-quality professional visitors who possess significant decision-making power and substantial purchasing budgets.
We dedicate considerable effort to build relationships with major international trade groups that have been purchasing furniture from Poland for years, including XXXLutz, Conforama, KHG, BEGROS, Wayfair, Ashley, Westwing, Otto, and many others.
Quality control of our visitor base is paramount – we maintain strict professional-only access, requiring registration to ensure that attendees are genuine industry professionals.
3. What are your target markets this year? According to which criteria do you determine your target markets? Could you list the problems you encounter while bringing visitors from these markets to the fair?
This year, MEBLE POLSKA Team is concentrating its efforts on the most promising markets for furniture export growth: the United States, India, the United Arab Emirates, and African countries. These target markets have been selected based on several strategic criteria that align with Poland’s position as one of world’s largest furniture exporter.
4. Competition in the market is intense, and global developments are making it increasingly difficult to access new markets. As a trade fair company, what kind of additional support do you need to withstand this competition?
Given the high costs of conducting global promotional campaigns, we would greatly benefit from increased support from the Polish government in the form of funding programs for foreign furniture buyers’ visits from the most important markets. While some support exists more comprehensive assistance is needed.
The Polish Investment and Trade Agency (PAIH) currently conducts promotional initiatives for the Polish furniture industry and organizes various activities to support the sector. However, the scale of global competition requires enhanced government backing, particularly considering that Poland’s furniture industry contributes 2.3% to the country’s GDP – the highest share among EU furniture-producing countries.
We expect targeted programs that would subsidize travel and accommodation costs for qualified international buyers, similar to successful models implemented by other major furniture-producing nations. This support would be particularly valuable for attracting buyers from emerging markets like India, African countries, and the UAE, where the potential for growth is substantial but the barriers to participation remain high.