With a refreshed retail concept, Jotun stores now offer an enhanced color and paint selection experience that helps consumers design the living spaces they envision. User-centric color displays turn choosing shades and products into a practical, inspiring journey.
Operating successfully in Türkiye since 1986, Jotun continues its mission to combine aesthetics, quality, sustainability, and durability in living spaces. Thanks to renewed color and paint selection tools in Jotun stores, consumers can now pick the right tones and products for every room more easily than before.
The interior wall color stand—showcasing 128 colors—has been redesigned to inspire visitors, spotlight trends, and help them find their dream shades effortlessly. The stand features painted MDF samples and paper chips for every color, arranged horizontally and vertically to highlight harmonious combinations. Free color chips available in Jotun stores include detailed information on the reverse side, along with matching color suggestions—so users can quickly build palettes that work.
The paint selection unit is a hands-on area where customers can examine colors and products up close. After choosing a hue from the color stand, visitors can immediately explore coordinating tones and see how their selections pair with different décor materials. They can also assess paint textures and key performance features. On the unit’s front, for example, customers can test the stain-resistant properties of Fenomastic Zen, one of Jotun’s interior paints, and see its performance first-hand.
Once a color and product are selected, Jotun’s Multicolor tinting technology prepares the paint in under three minutes, making the process both quick and highly personalized.
With these upgrades, Jotun stores are evolving into experience hubs that simplify color and paint selection while providing the guidance and inspiration consumers need to plan their living spaces.