As consumer demand across Eurasia shifts toward design-led, functional, and lifestyle-oriented products, MosHome 2026 is emerging as a key B2B sourcing and business development platform for international manufacturers and brands.
MosHome stands out for its high-quality buyer audience. According to the organiser, 82% of visitors are involved in purchasing decisions, and 52% attend specifically to find new suppliers, ensuring exhibitors engage with buyers who have clear sourcing intent. Attendees include retailers, wholesalers, interior designers, and procurement specialists across the consumer goods value chain.
A core feature of the exhibition is the Chains’ Wholesale Center, a structured matchmaking format enabling pre-scheduled negotiations between suppliers and category managers. In 2025, this platform delivered 1,196 negotiation sessions, leading to 920 preliminary agreements with a total contract value of USD 313 million, representing a 76% year-on-year growth.
Co-located with MosBuild, the region’s largest building and interiors exhibition, MosHome benefits from expanded cross-industry exposure and access to new buyer segments. With dedicated sectors ranging from décor and kitchenware to outdoor, electronics, fitness, children’s goods, and seasonal products, MosHome offers a commercially driven environment focused on measurable business outcomes and long-term growth.
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