At the Floorpan Gathering organized by Kastamonu Entegre, the company came together with its business partners in the parquet sector to share product innovations, marketing strategies and sustainability-focused flooring solutions through a comprehensive program. At the meeting where the innovations, technical performance and design diversity of the Floorpan brand were introduced, a guest presentation that emphasized the importance of floor design in space identity and user experience also offered important perspectives for the sector’s development.
Kastamonu Entegre’s Floorpan Gathering, where the flooring solutions brand of the leading name in the wood-based panel sector met with its business partners, was held with high participation at the Headquarters building on Thursday, November 27, as part of the “Innovations Launch” event series. At the organization that brought together business partners operating in the parquet sector, current developments, product innovations and sector evaluations were shared.
Highly attended, productive and comprehensive meetings
Held in two sessions, morning and afternoon, the event brought together business partners from different regions. The program began with the “Marketing Perspective” presentation, where the company’s marketing strategies for the upcoming period and prominent topics in the sector were conveyed. This was followed by a talk titled “Gravity in Design” by guest speaker Interior Architect Ahmet Yalçın. In his comprehensive presentation, Yalçın explained with examples how floor design forms the backbone of architectural decisions and the determining role of material selection on spatial scale, the effect of light and user experience.
Innovations in the Floorpan collections and product features introduced
In the “New Possibilities and New Decisions” section, the new collections of the laminate flooring brand Floorpan were presented. Participants listened to up-to-date information about the products’ technical performance features, surface textures, color options, durability criteria and sustainable production approach. In the showroom visit that followed the program, the new collections were examined on site and the designs were experienced hands-on.
A holistic approach with a focus on sustainability
Kastamonu Entegre positions sustainability criteria such as durability, resource efficiency and environmental impact at the center of its product development processes in flooring solutions. Reflecting this approach, the Floorpan Gathering stood out by offering business partners both technical content and a holistic perspective on the future of the product portfolio.