Between 9–19 September 2025, Yıldız Entegre welcomed domestic and international partners, architects, designers, and industry professionals to a curated event series at Yıldız Entegre Studio in the historic Erenköy mansion, showcasing the Glam & Calm Collection alongside other innovations.
Uniting the natural warmth of wood with design, the company unveiled its new collection in a setting shaped by the concept “Stories that Leave a Mark in Time.” On designated days throughout the program, groups of local and international guests explored immersive experience zones designed to reveal the narrative behind the Glam & Calm Collection.
More than a palette of colors and patterns, the collection is framed as a design journey—bringing to interiors the traces that time, light, and nature leave on surfaces. Gathering new and existing colors/patterns across the MDFLAM/particleboard, Front Panel, and Lacquered Panel ranges, the Calm line offers tranquil, nature-textured simplicity, while the Glam line brings refined brilliance through elegant detailing. As the brand puts it: Glam “presents light with grace, reimagining spaces with distinguished splendor,” while Calm “whispers balance in every line, carrying timeless serenity into the room.”
The debut translated the collection’s poised, calming tones into a holistic experience through visual, auditory, and sensory cues. Designed to turn a material encounter into an inner journey, the staging moved from the quiet glow of sunrise to the shimmering reflections of sunset. The Glam & Calm experience swatch centered on colors and patterns, enriched with poetic texts, AI-assisted illustrations, and complementary macro photography. Curated playlists guided visitors along a path between allure and composure, inspiring architects and designers while presenting products that speak to everyday life in a sophisticated voice.
Reflecting on the program, Deputy General Manager Melike Çubukçu said: “We view the Glam & Calm Collection not simply as a launch, but as a shared vision journey with our stakeholders. Inspired by stories that endure, it brings both serenity and distinguished elegance to living spaces. Meeting diverse audiences and witnessing their experience first-hand was truly valuable for us.”
The event also introduced additional innovations. The Variodor Mono Lake Door Collection—offered in 8 models and 4 colorways—stood out with the motto “Opens the Door to Prestige,” delivering an elegant, modern atmosphere that marries comfort with refinement. DuoColor Front Panels drew notice for their unified look in furniture, achieved through coordinated color and pattern pairings on both front and back surfaces.
Guests experienced the visual and tactile richness of the lines while gaining deeper insight into Yıldız Entegre’s design vision and trend-setting approach. In the end, Glam & Calm resonated not only as a product launch, but as an inspiring, time-lasting narrative.