With the custom built EGGER Truck, EGGER customers can experience the entire product range of the wood-based material manufacturer up close and personally. With highly modern technology, it offers space for product presentations, training sessions and events.
In 2011 EGGER launched his truck tour –the so-called EGGER Road Show- all over Europe. Distributors, fabricators and architects in particular had since then the opportunity to learn about EGGER in a modern showroom on wheels, and to present the company to their own customers. Now after many Eastern European countries have been visited with the EGGER truck, EGGER has brought his EGGER Road-Show the first time to Turkey.
EGGER is providing its customers with a special marketing tool under the title “Discover the World of EGGER”. The EGGER Truck equipped with highly modern technology offers insights into the world of EGGER and can be used for product presentations, training sessions and events. “We are offering a new dimension of partner marketing to fabricators, architects and distributors. They can inform themselves in the EGGER Truck on the one hand and use it for customer presentations on the other hand. In doing so, they benefit from our know-how and we strengthen our sales partnerships,” says Hubert Höglauer, Head of Marketing EGGER Group, about the concept. The main focus of EGGER is to provide its customers with convenient, on-site access to information about the latest solutions for living and working with wood. “The EGGER Truck is a unique platform for our customers, offering an overview of all our products and solutions,” Höglauer says. Distributors can also obtain training related to EGGER products and organise their own customer events. The showroom is available for both presentations and events.
Beyond providing the interactive and modern showroom, the Tyrolean wood-based material manufacturer also supports its customers with a marketing package. Invitations, flyers, roll-ups or posters are prepared in cooperation with the customer. “The partnership concept takes centre stage for us in this project. In addition to the right products, we also offer innovative solutions and services to our customers,” Hubert Höglauer says. EGGER distributors can also book seminars and training sessions in the truck for their customers. “We always strive to meet the needs of our customers, offering support for the sale of our products in many different ways. Long-term customer relationships are the basis for shared success,” Hubert Höglauer explains.
BRINGING TOGETHER THE VIRTUAL AND THE REAL WORLD
Discovery takes centre stage in the truck concept. Even when entering through a forest with the singing of birds, the EGGER philosophy is communicated to the customer with all the senses. Among other things, the truck presents the environmental cycle in digital form. Animated and live-action video sequences guide visitors from sustainable forestry to the production of wood-based materials to the use of waste wood in biomass power plants.
The EGGER House is another station in the truck. This installation allows customers to navigate through a virtual house by controlling an interactive glass table. Information on all of the installed EGGER products is available along the way and the composition of structural and furniture details can be examined.
A central material library for the entire EGGER product range is also offered along with the digital solutions. Further stations in the EGGER Truck include the Virtual Design Studio (VDS) HD with MRI technology or VDS Profi with QR Recognition.
AWARD-WINNING EGGER TRUCK
The jury for the RedDot Awards in Essen and the iF forum in Hanover were also impressed by this extraordinary concept. They recognised the product presentation in the smallest possible space with the material library, as well as the environmental cycle. In concrete terms, the material library of the EGGER Truck received the RedDot Design Award 2011 in the POS category and the iF communication design award 2012 in the category “Corporate Architecture – Installations in public spaces”. “This contribution distinguishes itself by its explorative and playful navigation. With the help of a kind of mixed reality installation the user is able to vividly experience the brand. It is a wonderful tool,” says the jury. The environmental cycle in the EGGER Truck also earned the iF communication design award 2012.