Those Who Act Now, Not Those Who Postpone, Will Win in Housing Investment

The rise in land and construction-material costs, parallel to high inflation, has led to stagnation in housing supply within the construction sector.

Emphasising that Turkey’s housing stock is rapidly shrinking, Coordinat Yapı Co-Founder Caner Tan said, “At this stage, those who act now, not those who postpone housing investment, will come out ahead.”

Pointing out that owning a home gets harder every year compared to the previous one, Tan continued, “Acquiring real estate becomes more difficult with each passing day. The idea that ‘I can’t buy this year, I’ll buy next year’ unfortunately doesn’t hold. One of the best sayings about saving I have heard is, ‘First you save, then you spend what is left,’ because there is no model that says ‘I will spend first, then save whatever remains.’ Every housing investment you make today is a saving for your future. When a person retires later on, it will no longer be possible to buy a home. Everyone who makes no additional investment will see that this gets harder day by day.”

INVESTING IS GETTING HARDER

“Five years ago it was easier to acquire a home,” Tan said, adding, “Five years from now it will be harder than today’s investment. Therefore, housing investment should not be postponed. Today it is hard, tomorrow it will be harder. Rate cuts will cause current prices to rise over time. We analyse the situation very carefully and present investors with the right projects, in the right locations, at the right prices, with the right square metres that meet real needs. The last five years have proved us right. We are entering an intense work period. By offering the right models, we will enable investors to own homes at accessible prices.”

RATE CUTS WILL STIMULATE THE MARKET

Recalling that the nationwide housing stock of roughly two million units is now close to depletion, Tan said, “This situation directly reflects on rental prices. Investors and suppliers who have previously worked with us are requesting new projects, which creates pressure on us to develop more.”

Tan noted that rate cuts will revitalise the housing market, saying, “The rate cut last March sparked a rapid revival. This month’s decision to lower rates shows that the downward trend will continue. This pushes investors toward completed projects from reliable brands. In this process, those who act now, rather than postponing housing investment, will benefit.”