The latest data released by TÜİK and the Central Bank of the Republic of Türkiye (CBRT) shows that the pace of price increases in the housing market has slowed noticeably, while transaction volumes remain resilient. Current project and listing activity monitored on the projedefirsat.com platform confirms this picture, pointing not to a pause in the market but to a new equilibrium in which buyers take longer to evaluate options and tighten their decision criteria.
This week’s TÜİK and CBRT figures revealed that although the speed of housing price growth has eased, sales and overall transaction activity have been maintained. According to the CBRT House Price Index, annual price growth fell to 29%, while TÜİK data indicates that nationwide home sales increased by more than 14% throughout 2025. These results suggest that rather than a slowdown in the market, buyer behaviour is changing. Likewise, the latest project and listing trends tracked on projedefirsat.com show that housing buyers are moving away from the era of fast decisions.
60% of Homebuyers Compare at Least Three Projects Before Deciding
According to projedefirsat.com data, around 60% of platform users compare at least three different projects before making a home purchase decision. At the same time, the increase in average time spent reviewing project pages indicates that buyers are stepping away from quick-decision habits and are now managing the purchase process through deeper analysis and comparison. This trend suggests that homebuyers have not withdrawn from the market, but that a new period has begun in which decision criteria are more stringent.
“There Is Demand in the Market, but the Decision Process Has Lengthened”
Commenting on this shift in the real estate market, İrfan Erkmen, General Manager of projedefirsat.com, said the change in buyer behaviour is clearly felt in the field. Erkmen stated, “There is a perception that the market has stalled recently, but our platform data does not confirm this. Demand has not disappeared; however, buyers are comparing more options and extending their decision timelines.” According to Erkmen, the period when price alone was the defining factor is now behind us, while criteria such as location, structural safety, and long-term value potential are becoming more prominent. “Today’s homebuyer is not rushing. They are making purchase decisions through a more conscious, comparison-driven, and selective process. This indicates a gear shift in the market rather than a brake,” he said.
Delivery Timeline and Location Have Become Decisive Factors
projedefirsat.com data also shows a clear rise in the use of delivery date and location filters in recent searches and filtering behaviour. A significant portion of users are seen to review a project’s delivery timeline and the area it is located in before comparing prices. This tendency indicates that buyers are increasingly making decisions based on planning, safety, and long-term value rather than short-term opportunities.