Operating in Türkiye under the EGGER Group, an inspiring player in the wood-based materials industry, EGGER Turkey once again brought its wide-ranging portfolio to the sector at this year’s Intermob Fair.
Held at TÜYAP Fair and Congress Center from 25–28 September 2025, Intermob became more than a showcase for EGGER’s products; it evolved into a powerful meeting point where the brand expressed its vision, story, and sources of inspiration. From the moment visitors stepped onto the EGGER stand, they experienced how details integrate with aesthetics beyond furniture components, how progress is strengthened by sustainable solutions, and how small touches ultimately transform inspiration into powerful design.
The leading force in details.
Under the ROMA Edge Bands brand, EGGER Turkey introduced its fair concept with the tagline “The leading force in details.” This concept offered a strong perspective that reflects ROMA’s design approach. While “details” signaled the hidden aesthetics, quality, and diversity that define a piece of furniture’s identity, “leading force” underscored the group’s global strength and its pioneering position in the sector. For visitors, this concept turned into a tangible experience throughout the fair. Bathroom, retail, café, workspace, and kitchen modules demonstrated how details can make a striking difference in furniture design, with ROMA Edge Bands standing out as the powerful element that completes the spirit of each design.
Commenting after the fair, EGGER Turkey Sales & Marketing Director Vitali Behar said: “At Intermob 2025, we offered visitors not only our products but a story—a journey that begins with inspiration, grows with sustainable progress, and culminates in design. The ‘leading force in details’ concept strongly reflected EGGER’s global vision and its role in steering the industry. Following a successful fair, we hope what remains most in our visitors’ minds is not only the variety of our decors and surfaces or the quality of our products, but the powerful impact created when details come together as a whole.”
A global vision that inspires the future
On the EGGER stand, inspiring decors sparked new ideas for visitors; sustainability- and innovation-focused solutions showcased the power of progress; and the transformative effect of design was ultimately experienced through the modules. This threefold perspective reminded the sector that EGGER is not merely a product supplier but a force that guides the industry with a global vision, inspires its users, and helps build the future.
For EGGER, Intermob 2025 was not only a display platform but also an opportunity to evaluate the sector’s future together with its business partners. Embracing its global vision in the Turkish market as well, EGGER will continue to shape furniture and interior design—offering sector professionals not only products but also inspiring experiences.