Kastamonu Entegre, Türkiye’s leading wood-based panel manufacturer and the third largest in Europe and fourth largest globally, held the third edition of its Regional Business Partner Meetings in İzmir on October 6. Launched to strengthen communication with the industry and enhance knowledge sharing with business partners, the event brought the company together with business partners and industry professionals from the Aegean Region following previous meetings in Ankara and Kayseri.
Bringing together business partners involved in production, design and application processes, the Regional Business Partner Meetings provide an opportunity to evaluate the industry’s needs from the perspectives of different areas of expertise. At the İzmir meeting, dealers, architects, interior designers, installers and manufacturers discussed changing customer expectations, regional market dynamics and how these developments are reflected in product selection and application processes.
Held in İzmir, one of the Aegean Region’s key centers for manufacturing, trade and design, the event introduced industry professionals to Kastamonu Entegre’s extensive product portfolio ranging from decorative panels to flooring solutions. In the showroom area created for the event, participants were introduced to different application areas, design approaches and user benefits of the products while also having the opportunity to examine Kastamonu Entegre’s innovative solutions in detail.
Hande Okul Yılmaz, Global Product Management Group Manager at Kastamonu Entegre, commented on the İzmir meeting:
“Following Ankara and Kayseri, we were very pleased to meet with our business partners in the Aegean Region in İzmir, the third stop of our Regional Business Partner Meetings. As with our previous meetings, we created an experience area where participants could examine our products closely and see different color, texture and surface options together.
We also brought the innovations we presented at INTERMOB in September to this space, giving our business partners the opportunity to explore our new products and the design possibilities they offer within their own region.
Evaluating together how our products respond to different design and application requirements and listening directly to the views of our business partners are also highly valuable for our product management activities. Through these meetings, we aim to strengthen the communication we build around our products and gain a deeper understanding of regional needs.”
Regional Business Partner Meetings to Continue in Istanbul
Through its Regional Business Partner Meetings, Kastamonu Entegre continues to bring its expertise, industry vision and long-standing partnerships to different regions across Türkiye.
By closely following local dynamics through meetings held in Ankara, Kayseri and İzmir, the company aims to create shared areas of development with industry stakeholders and help shape the future of the sector together.
The next stop of the Regional Business Partner Meetings will be Istanbul.
