Istanbul-based leader Kalebodur honored for uniting nature, technology, and aesthetics
Kalebodur, the flagship brand of Turkey’s ceramics pioneer Kaleseramik, has won one of the industry’s most respected accolades with its Mayfair series at the Archiproducts Design Awards 2025. Standing out among thousands of international entries, Mayfair responds to the “return to nature” trend through a fusion of technology and refined design.
“More than a product—an ethos”
Commenting on the award, Category Marketing Director Selin Çevik Ersayın said:
“This award proves that Mayfair is not just a product but a holistic philosophy. With our V-Intech technology, we infuse the spirit of natural material into every grain of porcelain, removing limits for architects. Mayfair is our clearest expression of bringing aesthetics, function, and sustainability into one.”
Design, function, and sustainability in balance
Powered by V-Intech, Mayfair marries the singular beauty of natural marble with the superior durability of porcelain. Unlike conventional slabs, its veining continues through the body, edges, and cross-sections, delivering seamless, flowing, and cohesive surfaces—ideal for countertops and furniture where full visual continuity is essential.
Where quiet luxury meets endurance
With a matte finish that embodies “quiet luxury” and a palette of ashen, stone, and earth tones, Mayfair brings timeless elegance and calm to interiors. Its porcelain composition resists wear, stains, scratches, and heat, offering a long-lasting, low-maintenance, and sustainable solution for high-traffic spaces. Available in 120×280 and 160×320 cm formats and 6, 12, and 20 mm thicknesses, Mayfair provides flexible, hygienic options for furniture and worktops.
A first for the industry: V-Intech technology
Traditional porcelain slabs carry natural patterns only on the surface; cut edges reveal a plain-colored core, breaking the illusion of natural stone—especially on detailed applications like counters and furniture. V-Intech breaks this limitation by introducing “through-body veining,” ensuring patterns continue across the surface, core, and cuts. The result is a porcelain slab that not only looks natural but “behaves” like a solid marble block, unlocking unprecedented creative freedom for designers and architects.
A multi-dimensional commitment
Energy-efficient production and recyclability minimize environmental impact. Evoking a renewed bond with nature, Mayfair fosters calm and balance in spaces while supporting women’s employment initiatives—contributing to social as well as environmental sustainability.