Boytorun Architecture has undertaken the implementation project and construction supervision of the new store concept by NetWork, one of the leading brands in the luxury retail sector, which places customer-centric design at its core. This new concept, rolled out in various locations across Turkey—primarily Aydın, Adana, and Istanbul—aims to deliver a premium fashion experience that focuses on individual customer needs while strengthening satisfaction and a sense of belonging.
Led by architects Yudum Boytorun and Semih Boytorun, Boytorun Architecture carried out the implementation projects and construction supervision for NetWork’s stores in line with the brand’s concept. With this new store concept to be realized in different locations across Turkey, Boytorun Architecture aims to offer a contemporary shopping environment for NetWork by combining comfort, elegance, and technology integration.
Approached with the goal of providing a premium fashion experience that focuses on individual needs and enhances satisfaction and a sense of belonging, the project has been configured by Boytorun Architecture—from shop windows to product display areas, from fitting room layouts to lounge zones—to strengthen the brand’s corporate image and ensure an effective first point of contact with the customer. Comfortable lounge areas positioned at the intersection of women’s and men’s sections enrich the in-store experience, while digital media integration, the use of sustainable materials, and modern lighting systems highlight NetWork’s innovative perspective.
To facilitate customer flow, checkout and accessory areas have been strategically placed, while storage areas are separated from customer zones without disrupting the main circulation. Sensory elements such as lighting, digital screens, and music systems reinforce the integrity of the store concept. All these spatial solutions are supported by sustainable materials and technologies, emphasizing NetWork’s innovative and environmentally conscious approach. Smart lighting systems that maximize daylight and locally sourced material choices make the project both eco-friendly and strongly grounded in local references.
With Boytorun Architecture handling the implementation project and construction supervision, NetWork’s new store concept—set to be realized in various locations across Turkey—redefines the classic retail layout through modern and technological solutions while successfully integrating its sustainability vision into its spaces.