Innovations, inspiration and sales – those are the words that best summarize DOMOTEX 2015. ORSIAD Journal attended the fair for the third time with its booth located at the 9th Hall and distributed Orsiad’s January issue as well as special made bags for free during the fair.
The world’s flagship trade fair for carpets and floor coverings served once again as the No. 1 meeting place for a vibrant sector and its clientele. Following four action-packed days, the show’s organizers at Deutsche Messe declared a solid performance for the event. Its highly international mix of exhibitors and attendees as well as the success of the special Innovations@DOMOTEX showcase underscored the tradeshow’s reputation as a global magnet for decision-makers and a prime venue for unveiling new innovations.
“We are delighted with the show’s performance. It had everything: a highly attractive lineup of exhibitors and products, solid attendance figures, high-caliber trade visitors, a great many innovations and a highly international mix of exhibitors and visitors. This is something which was immediately evident – at every stand, in every hall,” said Dr. Jochen Köckler, the Deutsche Messe Managing Board member in charge of DOMOTEX. “This year’s DOMOTEX got international trading off to a splendid start, and has generated fresh momentum for the carpets and floor coverings industry,” he added.
This year’s DOMOTEX visitors were highly qualified, with approximately 90 percent reporting they either were buyers or involved in their companies’ purchasing decisions, and that they had come to Hannover with specific investment plans. More than 70 percent of all attendees were senior executives. Buyers from furnishing and furniture retailers and architects were also well represented. There was increased visitor attendance from the skilled trades and specialist retail sectors, with growth of 37 and 11 percent respectively. The presence of architects, interior designers and commercial building outfitters at this DOMOTEX was up by 36 percent.
