Pent-up Demand Will Move Once Interest Rates Fall and Campaigns Kick In

TÜİK figures show that home sales in the first half of the year rose 26.9 percent to 691,893 units, while mortgaged transactions jumped 112.6 percent. Clearly, real estate remains the top investment vehicle and demand is very much alive. The stumbling-block, as we have often stressed, is high interest rates. Once mortgage financing becomes feasible, latent demand will surface—and we do expect that to happen. If borrowing costs ease and developers like us support the market with in-house campaigns, we could be talking about a significant year-end surge in sales.