The connections established with visitors from different markets provided an opportunity not only to strengthen existing partnerships but also to jointly evaluate new opportunities and the industry’s evolving expectations.
This year at INTERMOB, we exhibited together with Kingdecor, bringing Schattdecor’s expertise in décor and surface solutions together with Kingdecor’s solutions under one roof. This enabled us to offer visitors a more comprehensive and integrated presentation addressing a wide range of needs.
Meetings with visitors from Türkiye and various international markets, particularly the Middle East, once again demonstrated the strong regional interest in decorative surface solutions.
Throughout the fair, discussions with customers extended beyond the presentation of new products. The market’s evolving needs, current design expectations and new opportunities for cooperation were also evaluated together.
Strong Interest in New Décors
Freijo Vertico
Prime Oak
Ravello Walnut
One of the highlights of the fair was Schattdecor’s new décor portfolio. Based on visitor feedback and sample requests, Freijo Vertico, Prime Oak and Ravello Walnut ranked among the designs attracting the greatest interest at Intermob 2026.
The strong response to different interpretations of wood also underlined the prominent position that natural appearances continue to hold in contemporary interior design.
Rather than simply displaying the new décors, evaluating them together with customers and receiving direct feedback on color, surface and application alternatives provided Schattdecor with valuable input for its future design development activities.
A Holistic Trade Fair Experience with simplify.
Schattdecor’s global simplify. approach was also at the heart of its Intermob 2026 exhibition concept.
Bringing together coordinated solutions for different needs in a clearer and more accessible way, this approach extended beyond the product presentation itself and was reflected throughout the exhibition experience, from stand design to printed and visual communication materials.
As a result, visitors were offered more than simply a space displaying individual décors. They were able to experience a comprehensive brand world demonstrating how Schattdecor’s design and surface solutions can work together as an integrated whole.
Shaping the Designs of the Future Together with Concept Sense+
Another area attracting considerable attention at Intermob 2026 was Concept Sense+.
This dedicated space, where designs not yet included in the collection and still undergoing development were presented to visitors, created an opportunity to evaluate new ideas directly with industry professionals.
Feedback from visitors contributed to the further development of color and surface alternatives while Concept Sense+ also demonstrated the importance Schattdecor places on customer input throughout the design process.
In this way, the fair moved beyond being simply a platform for launching new products and became a meeting point where ideas were exchanged and future-oriented design concepts were evaluated together.
The meetings held and feedback received throughout Intermob 2026 provided Schattdecor Türkiye with valuable insights for the coming period.
Schattdecor will continue its close dialogue with customers and business partners while developing design and surface solutions that respond to the evolving needs of the market.
