The year 2024 was shaped by both domestic market dynamics and developments in international markets for Türkiye’s door industry. Changes in the construction sector and raw material costs were among the main factors affecting the sector’s overall performance.
Domestic Market and Production Dynamics
The door industry is directly linked to the construction and housing sectors. Developments in these areas in 2024 also affected door manufacturers:
- State of the Construction Sector: Throughout 2024 the construction sector experienced ups and downs at different times. According to Türkiye İMSAD reports, construction materials industry output in the first quarter of 2024 rose by 10.9% year on year, then fell by 3.9% in the second quarter. In August production contracted by 2.7%. These fluctuations affected order intake and production planning for door manufacturers.
- Impact of Housing Sales: In 2024 the increase in housing sales (20.6%) had a positive impact on the door sector. New housing projects and urban transformation activities kept demand lively. In particular, the 27.6% rise in new home sales was a positive indicator for first-hand door producers.
- Capacity Utilization: Although sector-specific capacity utilization (KKO) data for the door industry were not published, general industrial capacity reports indicated that the number of approved capacity reports in 2024 decreased by 7.3% compared with the previous year. This may suggest a slowdown in appetite for new investments or capacity expansions.
- Product Variety and Trends: In 2024 interior door models maintained popularity for wooden doors (natural, elegant look), lacquered doors (modern, sleek look) and PVC doors (durability, ease of maintenance). Manufacturers focused on offering a variety of colors and patterns to develop products that fit any interior.
Raw Materials and Costs
The raw materials used in door manufacturing (wood, MDF, steel, PVC, hardware) and energy costs directly affected profitability:
- Raw Material Prices: Price fluctuations in wood and other construction inputs affected manufacturers’ costs. Although growth in construction costs tended to slow during the year, increases in labor costs (56.86%) put pressure on producers.
- Inflation and Exchange Rates: High inflation and exchange-rate volatility made cost calculations and pricing strategies difficult for companies using imported inputs or engaged in exports.
Export Performance and Global Competition
While meeting domestic demand, Türkiye’s door industry also remained active in export markets.
- Overall Export Context: Türkiye’s total exports reached a record USD 261.8 billion in 2024, up 2.4%. Manufacturing accounted for 94.1% of this figure. As a sub-branch of manufacturing, the door sector shared in this overall growth, although detailed 2024 export data specific to “doors” were not published.
- Target Markets: Turkish door manufacturers generally maintained competitive positions in neighboring countries, the Middle East, North Africa and Europe.
- Competitiveness: The sector sought to compete globally through affordable pricing, quality production and logistics advantages, yet intense international competition and trade policies in other countries remained obstacles.
Challenges and Expectations
The year 2024 also brought several key challenges for the sector:
- Volatility in Construction: Uncertainty in the overall course of construction made it difficult for manufacturers to forecast orders and production volumes.
- Cost Pressure: Rising costs of raw materials, labor and energy increased efforts to preserve profitability.
- Urban Transformation and Earthquake-Region Needs: Significant allocations in the 2025 government budget for urban transformation and investments in earthquake-affected regions (TRY 120 billion for urban transformation, a total of TRY 584 billion for disaster-related funding) created substantial demand potential for the door sector at the end of 2024 and into 2025. These investments were viewed as a strong signal of revival for the industry.
In conclusion, for Türkiye’s door industry 2024 was a year marked by volatility in construction and cost pressures, yet supported by rising housing sales and expectations around urban transformation. Expectations for 2025 point to a more positive outlook, particularly with the impact of public investments and urban transformation initiatives.