Organized by the European Specialist Printing Manufacturer’s Association (ESMA), the Printed Interior Decoration (PID) conference continues to explore interior decoration market potential and brings a new look at printed decoration on different materials for wall and floor coverings, textiles and furniture.
It is not always immediately obvious how one industry sector can successfully work together with another. For example, linking the printing world with construction. Printed Interior Decoration can easily make this a possibility. ESMA has launched the new conference of Printed Interior Decoration (PID) last November in Düsseldorf, Germany. The conference gave a state of the art overview of the used equipment, materials and printing solutions in 16 presentations. Also 4 keynote speakers brought more information on business models, trends, market information about the subject of interior design.
Conference sessions focused on transitioning into new market segments and how to handle the different standards and regulations between construction and interior design, recommending printers act as the full contractor when working on a project. There were 4 domains highlighted during the conference; Wall decorations, floor decorations, furniture and textiles.
ESMA was founded in 1990 as an Association of European Manufacturers of screen-printing equipment and supplies. ESMA is an organisation, funded by its members to work on behalf of is members to the ultimate benefit of their customers. ESMA Members account for the majority of supplies of machinery and consumables made to the specialist printing industry in Europe.
In 2000 ESMA offered membership to companies manufacturing machinery and consumable supplies for the Digital Imaging process. Since this decision was taken ESMA has become the European voice for not only Screen Printing but also for Digital Imaging, following the steady growth of Digital membership.
ESMA’s objectives are to promote the adoption and correct use of the various specialist printing processes through exhibitions, the press, public relations, technical training and research into the specific requirements of printing and processes. The Association is committed to developing higher technical standards for specialist printing processes, and to meeting European legal requirements for health, safety and environmental issues. Each of these objectives are handled by a separate committee. ESMA’s membership includes most of the major European manufacturers of specialist printing equipment and supplies serving markets worldwide. Since 2012 ESMA welcomes all consultants and print service providers. Consultants and PSP’s can now become ESMA member and will be able to thrive from the membership advantages.
Planned for November 2016, the next PID conference will continue to focus on the potential of the interior decoration market and feature a broader approach with designers, creative developers, printers and suppliers.