Mo.1950 Designs Tailor-made Spaces
A statement but also a starting point: concept of living—intended as how human beings inhabit the world—is constantly evolving. Today, it takes shape in fluid, personalized, and sustainable models that are able to meet needs that intertwine aesthetics and functionality. In this context, Mo.1950 emerges as a multifaceted company, capable of merging design culture, heritage, and technical expertise within an integrated system that spans the worlds of retail, contract, and custom-made.
Founded in the 1950s in Brianza, the historic furniture manufacturing capital of Northern Italy, Mo.1950 began as Molteni Mobili, a multi-brand showroom connected to a family carpentry workshop. Over time, it has transformed its artisanal vocation into a broader, cross-sector vision. Today, it is a trusted project partner for architects, developers, interior designers, and contractors. Mo.1950 is recognized in Italy as one of the leading players in the B2B2C contract sector, with solid expertise in supporting residential development projects, particularly in creating interiors for new building architecture and housing complexes in Milan and throughout the country.
The business structure strength lies in the ability to manage every phase of a project, from conceptualization of spaces to turnkey delivery, with a tailored yet structured approach.
Mo.1950 designs and coordinates interior design projects for the residential, office, and real estate sectors, offering custom solutions that meet diverse needs in terms of scale and complexity. Thanks to an in-house team of designers with diverse backgrounds, each project takes shape through direct dialogue with architecture studios and end clients, ensuring design coherence and high-quality execution in the creation of bespoke environments.
Mo.1950 grew with a solid and scalable organizational structure capable of handling even large- scale orders, meeting tight deadlines both for individual furnishings and large batches intended for new constructions. The company combines design and operational expertise with a curated network of artisans and suppliers to create custom furniture and finishes that enhance the unique identity of each space.
From optimized standard solutions in terms of cost and time to fully tailor-made realizations, Mo.1950 guarantees maximum design flexibility and the ability to adapt to aesthetic, technical, and budgetary constraints.
In the retail sector, Mo.1950 presents its showrooms as dynamic hubs open to experimentation. The locations are exhibition spaces conceived as true flagship stores by the company’s Partners and have been chosen for their central position at key intersections in the city of Milan: venues for shared experiences, workshops with architects, cultural crossovers, and displays for new collections launches or product innovation communications, targeted at a select audience of professionals. In this context, Mo.1950 acts as an active connector between companies, designers, and the market—a facilitator in the making of ever-evolving ideas.
At the heart of Mo.1950’s entrepreneurial philosophy lies a vision and a mission: to turn personalization into shared value. Its spaces, whether custom-made, contract, or retail, speak the language of design: a language of culture, function, aesthetics, and connection.
With over seventy years of experience and a strong connection to Made in Italy and artisanal production, Mo.1950 continues its journey as a design laboratory and trusted partner, adapting to new dynamic expressions of identity, culture, and well-being—aligned with the social transformations of contemporary living.